This work is conceptual.
This piece was an assignment for class, where we had to make a fitness company for a fitness manual. I wanted to make the company more than the typical muscles, and weights that is seen with fitness. Something, that is more accessible to everyone, other than the gym "rats".
Then came Fitness Forward. When I think of fitness, and fitness programs, it's about taking a step forward to your fitness goals. Hence, the name. For the logo, I took inspiration from my childhood, with the forward button on the VCR players. I also put together the mark and text to make it look like an arrow.
I used the bright yellow, and orange colours because I wanted to have a energetic vibe to it.